DJI and Hasselblad’s 100MP Beast – Is It Overkill?

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DJI recently obtained a large stake in Hasselblad. This statement alone raises a load of questions: what does that mean for the future of DJI’s products? Will DJI continue to make consumer drones, or are they headed towards heavy-load professional systems? Will Hasselblad begin production on DJI’s small cameras? Hasselblad is most commonly known for their bulky, well constructed, medium format cameras. Thousands of iconic photos have been taken on a Hasselblad; Hasselblad cameras have been to the moon, huge political speeches, and world-famous studios worldwide. That being said, DJI and Hasselblad teaming up means the standard is now through the roof. So what is their first move?

They call it “the first 100-megapixel integrated drone imaging platform.” The system includes DJI’s M600 drone, DJI’s Ronin MX Gimbal, and a Hasselblad H6D-100c camera. Now, if you’re an enthusiast in either company or both, you’ll realize something here: none of these components are new. In fact, this drone platform is simply combining a heavy lift drone from DJI and an absurd camera system from Hasselblad. This combination, though out of this world on the surface, may mean something deeper for both companies as their systems evolve.


Heavy load aerial systems are usually seen lifting cameras that already blow consumer drones out of the water. For example, a drone seen carrying a RED Epic is probably one shooting for a commercial or even movie; the quality on these systems is incredible. That being said, in the market for aerial systems that take stills, fewer options exist. Now, it’s true: you could place a 5D Mark IV on an S1000+ and take some beautiful images from the air. But the jump from the 5D Mark IV to the Red Epic in video quality needs to exist in image quality as well; the leap to the “8k” of stills simply does not exist yet. This system turns that around, by offering smooth compatibility from a 100-megapixel medium format camera that, no surprise, also films UHD and Full HD RAW at 30 fps. While the video from this camera surely performs fantastically, this system is one for stills. And at a whopping price of over $30k, this is not a drone/camera combo for the consumer, or even professional; this system will fall only into the hands of industries and companies looking to rent out shoots, not even usage of the drone. So is it overkill? Well, is 100 megapixels in a medium format camera overkill from the ground? The answer is yes and no; yes, this product is overkill for anybody not looking to profit from continuous shoots, or not looking to blow up their images to the size of a small billboard. But no, this product is not overkill for the top of the line professionals who need unmatched image quality from the air, who might just need to switch on the video function briefly and still capture impeccable video from the same system.


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Last modified: June 18, 2017

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